The Bug-A-Salt is proof that God loves us and hates bugs. The product is simple. It’s a gun that shoots table salt with enough power to kill a fly. The trouble is that no one knows about it. To raise awareness this campaign takes a humorous approach at how a bug’s fate ends with the one holding the Bug-A-Salt.
This print campaign shows how the Bug-A-Salt makes the short story of a bug into an even shorter one.
To celebrate the lives of all the bugs that have died at the mercy of a Bug-A-Salt, in memoriam videos will be shown during hunting and fishing tournaments.
With so many bugs dying, the honorable thing to do is to tell the world about the life and death of bugs through newspaper obituaries.