There's a hand full of designers/art directors that I consistently drool over whenever I see their work.
Ji Lee is one of them. He's able to make his personal work as beautiful as his commercial work, which I'm learning is hard to do. I'm convinced that he’s constantly creating multiple projects at once and that’s why his best work stands out from everyone else's best work.
Ugh, I want to be like him. So I pretended to be him this week.
One section of his website features conceptual images made out of letters. They're whimsical, minimal, and beautiful.
At work this week I was giving a talk on this strange time of my life when I worked at a funeral home. This was the perfect opportunity to Ji Lee-ify the title slide of my presentation.
This ended up looking pretty cool. There’s something weird about a bunch of letters mourning the loss of someone in the alphabet. However I didn’t think this was perfect. I really wanted to have some casket-like object resting at the bottom of the ”U”. I tried placing other letters in the hole, but the word became unrecognizable.
I then tried just placing a shape at the bottom of the "U". This made me laugh because that simple rectangle would be the perfect casket for the letter "I". I’ll never look at rectangles the same way again.
I'm glad I kept trying to make this design better. It led me to this little black box, which I think tells the story in a fuller way.
I have a feeling that Ji Lee would agree.