Five months ago I graduated from Art Center College Of Design. I studied advertising/art direction and loved it (here’s a video about my program, hopefully you recognize me).
Art Center was also the most challenging educational experience of my life. I still remember on the first day of class I naively asked my instructor, “What’s art direction?” He probably should have kicked me out, but he didn’t. Thanks Paul Soady.
Three years after the most ignorant question of my life, I managed to get the hang of being an ad student. I learned that art directors art direct everything in their life, to never be satisfied (not too much at least), and that the moment you decide to stop learning is the moment you decide to become irrelevant.
As I approached my graduation date it was time to get a job, so that meant designing a business card. I approached this problem with two of my life goals in mind: never take myself too seriously, and don’t try too hard.
This resulted in a series that used old photos of me paired with personal secrets that I carry. Hopefully whoever receives my card feels like they're taking home a piece of my soul.
I thought the cards came out pretty good. They’re fun.
And no, they didn’t get me a job. My book did. Stupid business cards.