The Golden State is turning a toasty golden brown all thanks to a record drought. Oddly enough Southern Californians could care less. In response I created the California Water Company, bottled water that moves the drought from a startling thought into a disturbing reality.
Los Angeles Times
I’m scared that the internet will murder the LA Times. The internet is free and everywhere while newspaper is the opposite of that. In this campaign I brought sections of the paper to life to show how the LA Times is more useful than the almighty internet.
September 2015 marks the 30th anniversary of Super Mario. To celebrate Nintendo plans on releasing a new game called Mario Maker, but Nintendo wants to find a way to both promote the game and celebrate Mario's 30 year legacy. So they'll shake the world by announcing Mario's biggest adventure to date. Retirement.
When was the last time you met a Lenovo fanboy/fangirl? Never. To hack the attention of millennial gamers by showing off Lenovo's gaming machines, my partner and I created Lenovo's first digital pop-up shop inside the international behemoth known as Minecraft.
In collaboration with Sef Chang. Winner of One Show Merit 2015.
Cedars-Sinai is the official medical center of the LA Dodgers, and each summer they celebrate the littlest Dodger fans that were born at Cedars-Sinai. Brief aside, THIS IS MY VERY FIRST CAMPAIGN THAT I ART DIRECTED. The lessons I learned were more rewarding than the work itself. By no means will this be my best work, but it will always be my first. Enjoy.
A gift can say a lot of things. Congratulations. Happy birthday. I suck at giving gifts. GUND has been making plush dolls for over 115 years and they want to tell everyone that giving someone one of their stuffed animals is the perfect way to tell someone how you really feel.
In collaboration with Vicky Mo. Winner of LA ADDY Gold.
Ironically, one of the worst things about owning a car is moving it from place to place in a crowded city. Smart makes their cars extra small so that it's easier to travel. To show the advantage of Smart, they collaborated with Waze and put on a campaign in New York City, where taking up less space is always smart.