When was the last time you met a Lenovo fan? Never. To hack the attention of millennial gamers by showing off Lenovo’s gaming machines, my partner and I created Lenovo’s first digital pop-up shop inside the international behemoth known as Minecraft.
In collaboration with Sef Chang.
Lenovo may not have a gigantic brick and mortar store in real life, but inside Minecraft anything is possible.
Inside, players can interact with Lenovo sales representatives who will demonstrate the performance power of Lenovo devices.
Players can experience first hand Lenovo’s superior gaming capabilities by playing Minecraft inside of Minecraft.