I’m scared that the internet will murder the LA Times. In this campaign I brought sections of the paper to life and took over newspaper dispensers in location specific areas to settle once and for all that the LA Times is more useful than the almighty internet.
The internet can give you great reviews on the latest movie, but can you eat popcorn out of it like a pretentious Angeleno?
Copy reads as follows: Useful news. Everyday. For reviews on Hollywood’s latest plot twist, become a subscriber at latimes.com/subscribe
Newspaper dispensers near famous LA theaters such as the Cinerama will be filled with the popcorn filled film section.
Try wearing your fashion blogs. It’s not going to happen.
For the fashion section, we’ll take over dispensers located around the fashion district so that people can browse knock off designer clothes in style.
Copy reads as follows:Useful news. Everyday. For a paper that’s always in trend, become a subscriber at latimes.com/subscribe
This edition of the art section has the potential of ending up in a Sotheby's auction.
We’ll turn everyone into an artist by placing our art section in newspaper dispensers near LA museums like LACMA, MOCA, and The Broad.
Copy reads as follows: Useful news. Everyday. For the latest on newfound artists and the ones yet to be discovered. To be an artist, draw on this page. To become a subscriber visit latimes.com/subscribe
HOME & GARDEN
Bet you can’t smell those pretty flowers you find on Google, with this edition of the LA Times you can.
This section of the newspaper is printed on seed paper that when planted and cared for will grow wildflowers. In addition, we’ll place this section around LA’s flower district.
Copy reads as follows: Useful news. Everyday. What can a newspaper do for your garden? Plant this paper and find out. Become a subscriber at latimes.com/subscribe
So you’re probably thinking how this GIF was totally ripped from the internet. You’re right. I'm currently documenting the growth of the Home and Garden section that I planted and watered with my bare hands. So it might take a few weeks. But in the meantime let’s pretend that I successfully proven a cool concept.
The internet can’t keep you dry in the rain. But our newspaper can.
Our water-proof weather section will be distributed on days that’s forecasted to rain.
Copy reads as follows: Useful news. Everyday. Don’t just know when the sky is falling. Know why. Become a subscriber at latimes.com/subscribe
I printed the weather section on water-proof paper so that it could protect you from the elements.