One of the worst things about owning a car is moving it around a crowded city. Smart makes their cars extra small so that it’s easier to travel. To show the advantage of Smart, they collaborated with Waze for a campaign in New York City, where taking up less space is always smart.
In the Waze app, Smart car owners will have access to an exclusive avatar that in addition to being adorable directs them to smart routes.
As Smart owners use Waze they’ll be directed to Smart routes, roads and passageways big enough for a Smart car.
Smart routes will have signage and floor decals to help guide Smart owners.
In addition to Smart routes, Waze will build camaraderie within the Smart community by giving them the opportunity to share parking spots.