Google search contains everything in the known universe. But what about the things that have yet to exist? In this digital campaign we invite the world to do the inconceivable; making the ungoogleable, googleable.
Digital videos will be released to introduce and promote the campaign.
To give users a chance to further explore the Ungoogleable, a button will be added to the Google Search home page in order to access the Ungoogle microsite.
Another way to access the Ungoogle site is by clicking a link that appears whenever someone attempts to google something that doesn't exist.
Once visitors enter the site, they can browse all the Ungoogleable things in the unknown universe. The audience can even submit their own content for the chance to be entered into the Ungoogle canon.
If a user’s Ungoogleable term is chosen, Google will send an official plaque commemorating them for their imagination.