Sometimes (a lot of times) real work isn't as sexy as you'd like it to be. So you gotta make fake cool work. Young Glory is a competition that gives young creatives an interesting brief each month to solve. It's a lot of work but I've had so much fun that's refreshed my brain. Big thanks to my partner Amanda Burger.
October: Eradicate Online Radicalization
Hate groups across the globe are no longer disjointed sects of hateful scum. They’ve created social networks with sophisticated channels of communication. Hiring men and women to be copywriters, art directors, and strategists in order recruit the youth with their message of hate.
Our brief was simple. Combat online radicalization. My partner and I submitted 2 entries.
Cannes Lion for Evil
With social copywriters, designers, and even strategists, hate groups such as ISIS, ACT, and The Daily Stormer create targeted advertising campaigns to recruit new members. In many ways they’re not that different from ad agencies.
Our idea: in 2018 Cannes Lions Festival of Creativity will introduce a new lion: The Grand Prix for Evil.
During Cannes Lions 2018, a banner announcing the Grand Prix for Evil will pop up on the Cannes homepage.
Clicking on the pop up will reveal that there is no actual winner, but instead will show the parallels between hate groups and ad agencies. Visitors who are interested in learning more will have the option of visiting the microsite cannesforevil.com, and will also have the option to donate to F.A.R.O.org (an organization dedicated to fighting online radicalization.)
The stunt will garner PR attention from multiple publications worldwide, further encouraging people to donate to F.A.R.O.