Hate groups across the globe are no longer disjointed sects of scum. With social copywriters, designers, and even strategists, hate groups like ISIS, ACT, and The Daily Stormer are creating targeted advertising campaigns to recruit new members. In many ways they’re not that different from ad agencies.
My partner, Amanda Burger, and I wanted to raise awareness of this sickening reality in the Ad world with what all agencies love to fight for: Cannes Lions.
Our idea: in 2018 Cannes Lions Festival of Creativity will introduce a new lion; The Grand Prix for Evil.
During Cannes Lions 2018, a banner announcing the Grand Prix for Evil will pop up on the Cannes homepage.
If you click on the pop-up you find that this evil lion doesn't exist, but instead will show the parallels between hate groups and ad agencies. Anyone who wants to learn more will have the option to visit the microsite cannesforevil.com. They can also donate to F.A.R.O.org (an organization dedicated to fighting online radicalization.)
In an ideal world, The stunt will garner PR attention from multiple publications worldwide, further encouraging people to donate to F.A.R.O.